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Sales & Marketing

  • CVS/pharmacy offers free gift cards promotion for ExtraCare Rewards members

    WOONSOCKET, R.I. — In an effort to reward loyal shoppers, CVS/pharmacy has created a new promotion that allows members of its ExtraCare Rewards program to earn multiple free gift cards by shopping for essentials at more than 7,200 locations nationwide.

  • Pricing pressure looms for Target as Walmart gets mojo back

    Competing with Walmart is nothing new for Target, but what appears to be different this holiday season compared with the last few years is, to borrow a football metaphor, Walmart has eliminated its turnovers and is now showing some signs of momentum.

    At least that’s what the retailer told financial analysts gathered in Northwest Arkansas last week for an all-day meeting. 

  • Old Navy launches Spanish-language web series

    SAN FRANCISCO — Old Navy has partnered with Telemundo to launch telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six part miniseries that launched last Friday, Oct. 14 and will air on Fridays through Nov. 18 on the "Estilos Robados" tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.

  • Lowe’s scales back openings, closing 20 underperforming stores

    Mooresville, N.C. -- Lowe's Cos.  announced Monday it will open 10 to 15 stores annually in North America from 2012 forward, down from its prior target of 30 stores, and will close 20 underperforming locations. The chain is on track to open 25 stores as planned in 2011.

    The stores scheduled to be closed are in 15 states, ranging from California to Maine. The closings will impact some 1,950 employees.

  • Lowe's scales back store plans

    MOORESVILLE, N.C. — Lowe's Monday announced that it would close several stores and discontinue a number of planned new store projects as the company looks to bounce back from a second quarter of declining earnings and flat same-store sales.

    The company closed 10 locations on Oct. 16 and said it would close another 10 within the month, following an inventory sell-through.

  • Deloitte Consumer Spending Index plunges on falling home prices, wages

    NEW YORK — Deloitte Monday released some disappointing news for retailers who were hoping that consumer spending might get a boost in the months leading up to the holiday season. The Deloitte Consumer Spending Index (Index) plunged in September to its lowest level since May 2009, primarily due to a significant fall in home prices and deterioration in real wages.

    The Index, which comprises four components — tax burden, initial unemployment claims, real wages, and real home prices — fell to 2.39 from 2.51 the previous month. 

  • Reducing the Risk of Website Failure

    By Sven Hammar, CEO, Apica

  • Whole Foods helps customers combat cold, flu season

    AUSTIN — Whole Foods is focusing on immune support by offering educational podcasts, in-store lectures, a brochure and a "seasonal wellness shopping list" to customers this fall.

    Whole Foods said that the promotion, which is being held during the months of October and November, is part of the Be Good to Your Whole Body campaign.

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