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Study: Beauty marketing gone social, marketing forays suggest untapped promise
PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.
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Saks Fifth Avenue pilots Cornell-Mayo's mobile POS
Parsippany, N.J. -- Cornell-Mayo Associates said Monday that Saks Fifth Avenue is piloting its Omniexpress mobile POS application for the iPod at two Saks Fifth Avenue OFF 5th stores.
The pilot is underway at stores in Woodbury Commons, N.Y. and Bergen, N.J., with four iPods in each store. Saks plans to pilot the Omniexpress mobile POS application for the iPod in its Saks Fifth Avenue stores later this month as well as begin the rollout to additional Off 5th and Saks Fifth Avenue stores in spring 2012.