ShopperTrak mobile app offers retailers access to key data on the go

NEW YORK — Retailers that are looking to access their store sales and foot traffic now can do so anywhere and anytime with a new, free mobile application from ShopperTrak.

ShopperTrak said its new mobile app provides retailers with remote access to the following data &mdashh; key metrics, hourly performance and ShopperTrak Power Hours — which are displayed in an easy-to-navigate graph enhanced by charts. Additionally, the app also provides free weekly foot traffic reports for five major U.S. markets for non-ShopperTrak customers.

“The ShopperTrak mobile application is the first of its kind,” ShopperTrak chief marketing officer Ed Marcheselli said. “We’re thrilled to provide one more tool retailers can use to improve their conversion rates and better understand their business. This kind of information is already available to ShopperTrak Managed Service customers. But now, they have all the information they need about specific stores in their pockets and organized in an easy-to-understand way.”