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Sales & Marketing

  • Report: Walmart Supercenters eliminates overnight greeters

    New York City -- Wal-Mart Stores no longer is employing greeters during the overnight shift at its approximate 3,000 U.S. supercenters, Bloomberg reported.

    For the past six months, the chain has been reassigning greeters at supercenters to other jobs, the report said.
     

  • Walmart opens second superstore store in Chicago

    New York City -- Wal-Mart Stores Inc. on Wednesday opened its second supercenter and fifth location overall in Chicago.

  • NRF welcomes Obama's emphasis on job creation

    WASHINGTON — After President Barack Obama delivered his State of the Union address on Tuesday night, the National Retail Federation issued a response regarding his remarks on job creation.

    NRF said it welcomed the President's emphasis on job creation, saying that it will help restore the nation's economic state.

  • Buy.com names CMO

    ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

    In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

  • J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops

    New York City -- Ron Johnson, CEO of J.C. Penney, unveiled his hotly anticipated vision for the chain’s future on Wednesday. The chain is looking to transform itself and the entire department store shopping experience with a three-pronged pricing structure, far less promotional clutter, and in-store shops (as many as 80 to 100) within its stores.

    Called the "fair and square" pricing strategy, the new model is designed to offer appealing initial prices that are not confused by multiple promotions, deep discounts and daily sales. 

  • NRF welcomes job creation emphasis in State of Union address

    Washington, D.C. -- The National Retail Federation said it welcomed the emphasis on job creation in President Obama’s State of the Union address, saying that it will help restore the nation's economic state.

  • "Fresh Air" era begins at JCP

    NEW YORK— The transformation of JCPenney into America’ favorite store will begin with dramatically simplified pricing strategy and promotional cadence supplemented by an improved product presentation that will allow the 110-year-old company to regain its personality with a new generation of shoppers, according to CEO Ron Johnson.

  • Lowe's takes new partnership to the Houzz

    MOORESVILLE, N.C. — Lowe's announced that is partnering with Houzz, a leading social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

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