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Survey: 95 million Americans using social media to shop
Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.
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Gap’s online Piperlime unit to open its first retail store
San Francisco -- Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.
The 4,000-sq.-ft. Piperlime store will offer a similar curated assortment as online, and be styled as a boutique. It will feature a range of brands, from Fryle to Citizens of Humanity, along with upcoming, lesser-known ones, such as Tinley Road and Maison Scotch.