Sales & Marketing

Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.

But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.

Last week a study showed living near Walmart was good for property values while this week we learn that it will also make you fat.

Compared with most other industries, retail companies face shorter time horizons and tighter metrics. The pressure to perform is great, which perhaps explains why many retail firms are having trouble holding onto their top executives.

For example, one major U.S. retailer recently suffered the departures of a senior marketing executive, a division president and another executive VP, all within the space of a few months. One of those executives had lasted only five months, while another had a tenure of less than two years.

Week in and week out, Walmart wins on the pricing front with the biggest unknown being the magnitude of the spread between it and competitors, several reports out this confirmed.

Deb Weinswig at Citigroup looks at prices in three U.S. markets every two weeks and her most recent assessment showed Walmart beating Kroger by 12.1%, Safeway by 17.4%, Supervalu by 20.6% and Target by 4.8%.

A heat wave washed over Las Vegas just in time for the International Council of Shopping Centers’ annual RECon event May 20-23 — and the mood inside the Las Vegas Convention Center was just as elevated.

“I am very bullish on this year’s RECon,” said Andy Graiser, co-president of A&G Realty Partners, Melville, N.Y. “Growth is becoming evident in most all categories, and it’s smart growth.”

CAMP HILL, Pa. — Rite Aid maintained its same-store sales momentum, posting gains across front-end and pharmacy comparable sales for the sixth consecutive quarter: Overall same-store sales were up 2.5%, reflecting a 2.7% across the front-end and a 2.4% uptick across pharmacy, for the first quarter ended June 2.

Chattanooga, Tenn. -- Mall owner CBL & Associates Properties announced Wednesday the launch of Me-Ality — a size-matching station for mall shoppers — at nine CBL malls across the United States.

Menomonee Falls, Wis. -- Kohl’s Department Stores is strengthening its commitment to renewable energy, by increasing its solar program by nearly 25% in 2012, installing solar panels at approximately 30 additional Kohl’s locations.