-
Report: J.C. Penney CEO discusses departure of Francis; marketing wasn’t resonating
New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.
Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”
-
Supervalu expands private-label offering
MINNEAPOLIS — Supervalu's Essential Everyday private-label line will include 2,700 products across more than 100 categories by 2013.
Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu's family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.