-
Study: Most grocery shoppers prefer store brands
New York – A study released Tuesday by Accenture found that, in the grocery arena, store brands continue to steal sales from brand-name products.
According to Accenture’s poll of 500 U.S. consumers, 64% said their grocery carts were at least half full of store-brand products, and 39% said they have increased their purchase of store-brands in recent years as a result of the tough economic times.