Sales & Marketing

Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

New York -- Give your new store and renovation projects the recognition they deserve:  Entries are now being accepted for the 31st annual Chain Store Age Retail Store of the Year Design Competition, which will celebrate outstanding retail and restaurant design.  More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores. Entries may be submitted by retailers, designers, architects or suppliers.

What better way to celebrate the holidays than a tour of a CPG company’s headquarter?

The SC Johnson company is proud of its corporate campus designed by legendary architect Frank Lloyd Wright and is offering free tours it contends make for a great activity for families and guests visiting the company’s home town of Racine, WI.

New York -- Sephora plans to open 50 stores in Latin America by 2016, the San Francisco Business Times reported.

Sephora opened its first Latin American store in 2011, in Mexico City. It was followed by locations in Puebla and Guadalajara and another one in Mexico City in 2012. It plans to open an additional five locations in the country in 2013.

It is also expanding in Brazil — the third largest beauty market in the world — with four new stores this year and another six in the pipeline, according to the report.

Emeryville, Calif. -- Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.

San Jose, Calif. -- Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems. Retailers’ biggest challenges in e-commerce continue to be improving conversions (63%) and attracting more customers to their websites (61%), the survey revealed.

EL SEGUNDO, Calif. — Former Estee Lauder executive Suzanne Dawson has joined high-end skincare brand Murad as its new CMO. Dawson will oversee all global marketing, including brand development, advertising, public relations, creative and education for products, services and new market opportunities. She will report to GM Richard Murad.