Sales & Marketing

BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

Washington, D.C. -- A report released Tuesday by the National Retail Federation said that spending for St. Patrick’s Day is expected to grow to $4.7 billion, as celebrants invest an average of $35.27 on green attire, St. Patrick’s Day décor and holiday food and drink.

According to NRF’s St. Patrick’s Day Spending Survey conducted by BIGinsight, 84.2% of consumers will celebrate by wearing green. An additional 23.3% will decorate their home or office, and 34.6% will make a special dinner.

CHICAGO — Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.  

New York -- Walmart will open as many as 115 small-format stores this year, according to Bill Simon, president and CEO of Walmart U.S.  

Simon discussed the chain’s store portfolio during a presentation at Raymond James Institutional Investors conference. He noted that Walmart’s smaller-format stores (below 60,000 sq. ft.) are making inroads against dollar stores, supermarkets and drug stores and will play a key role in the company's future.  

AUSTIN, Texas — SecureNet announced that it will launch its next generation of Mobile Payments API libraries (version 2.0) early next month, enabling quick and easy integration with mobile and point-of-sale applications for seamless mobile checkout. The company also plans to release an advanced suite of developer integration tools complete with interactive code samples in multiple languages, easy-to-follow quick start guides by acceptance type, a robust self-service development sandbox and specialized support resources.

Dallas -- The current trial involving Martha Stewart, J.C. Penney Co. and Macy's could seriously damage the value of the Martha Stewart brand, according to litigation media relations and crisis management expert David Margulies, president of Marguilies Communications Group.

"Even if the court rules in her favor the perception will be that Stewart stabbed a longtime loyal business partner in the back,” he said. “The public looks at legal issues from a point of fairness rather than from the specific legal issues involved.”

FRAMINGHAM, Mass. — Staples reported that total company sales for the fourth quarter were $6.6 billion, an increase of 3% over the same period last year.

On a GAAP basis, the company reported fourth quarter 2012 net income of $90 million, or 14 cents per share, compared with net income of $284 million, or 41 cents per diluted share, achieved in the fourth quarter of 2011. 

I have to admit, the recent announcement of the merger between Office Depot and OfficeMax took me by surprise. It’s not as though it doesn’t make sense — it’s logical both logistically and financially — but, while there had been a few rumblings and rumors, this is a dramatic move that took place with relatively little forewarning.