Sales & Marketing

NEW YORK — L.Brands, parent of Victoria's Secret, reported better-than-expected 3% sales in same-store sales for March. Zumiez Inc. and Buckle Inc. also both reported better-than-expected numbers.

But other retailers were hampered by a colder-than-normal March, which caused many shoppers to put off buying warmer-weather clothing, and an early Easter. At The TJX Companies, same-store sales fell 2% in March, a bigger drop than was expected.

Fort Worth, Texas -- Pier 1's fourth-quarter earnings fell 46% compared with last year, when the chain recorded a large, one-time tax benefit.

The company earned $61.7 million in the three months that ended March 2, compared with $115.2 million in last year's quarter. Revenue rose 16% to $551.6 million. Same-store sales climbed 7.9%.

For the full year, Pier 1 earned $129.4 million on $1.7 billion in revenue.

For its current fiscal year, the chain expects to open 30 stores.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

Issaquah, Wash. -- Costco Wholesale Corp reported a 4% rise in same-store sales, missing analysts' expectations for a 5.2% increase. The company said its results were negatively impacted by lower fuel prices and a strong dollar, which hurt the value of its sales overseas.

Net sales at Costco rose 7%to $9.67 billion for the five-week period ended April 7.

LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

FORT WORTH, Texas — Pier 1 Imports reported net income of $61.7 million, or 58 cents per share, for its fourth quarter. For the fourth quarter ended Feb. 25, 2012, the company reported net income of $115.2 million, or $1.04 per share.

Timothy Breene, former chief strategy and corporate development officer and founder and CEO of Accenture Interactive – the fast growing digital media and marketing analytics business – has joined Orchestro’s board of directors to help enable brands worldwide to act with the speed and agility needed to win every inch in today’s tightly matched market.

PHILADELPHIA — Destination Maternity its total sales for the second quarter fell 2.1% to $134.9 million from $137.8 million. The company attributed the drop to the closure of all of its remaining leased departments within Babies “R” Us stores in October, along with the closures of underperforming stores.

Despite the sales drop, Destination Maternity said it now expects its second-quarter profit to fall in the top half of its previously projected range of 38 cents to 44 cents per share, crediting tight management of its expenses.