Sales & Marketing

Brooklyn, Ohio – The Weiss family, which founded the public American Greetings greeting card company is now looking to take it private. As reported by Reuters, the Weiss family is raising an existing buyout offer of $18.20 per share to $19 per share.

The increased offer was contained in a regulatory filing made July 1.
 

Secaucus, N.J. – The Children’s Place is partnering with Israeli fashion chain Fox-Wizel Ltd. to open stores in Israel, starting in the first quarter of fiscal 2014. The two companies inked a 10-year franchise agreement.

Cherry Hill, N.J. -- A reimagined Build-A-Bear Workshop will open at Cherry Hill Mall this fall in a new 2,000-sq.-ft. location in the J. C. Penney wing. The new design incorporates technology into the personalized stuffed animal-making experience.

LOS ANGELES — Virtual Piggy has appointed Ivo Weevers as the company’s creative director of mobile design. Weevers will be charged with leading and managing the mobile consumer experience team.

Weevers has 15 years of experience in creating mobile, web, device and desktop products across multiple platforms. He has directed design work and lead international design teams in the telecom, device, social media, banking, travel, entertainment, medical automotive industries.

Wallingford, Conn. -- Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.

For years, doomsayers have been predicting the end of brick-and-mortar shopping in favor of the more convenient – albeit two-dimensional – online store experience.

Call me an optimist, but I’ve never bought into the gloom-hype. My feeling has been that brick-and-mortar stores will always be around, and malls (whether open-air or enclosed or flavor-of-the-day format) will survive. A recent announcement by Staples only underscores my optimism.

FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.

Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO. 

Los Angeles -- Sports Chalet has unveiled a sleek, smaller format in downtown Los Angeles, opening a 27,000-sq.-ft. store at Brookfield Properties’ FIGat7th mall. The center, which opened in 1986, reopened last year after a $40 million renovation.

The modern layout, designed by Gensler, puts the emphasis on education and training, and features a dedicated central area, called the “Expert Center,” for classes and clinics. The new layout also includes flexible fixtures and modules that allow for the store to be transformed overnight.