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ECRM: Retail circular advertising trends, June 2013
ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains. Although Staples and Walmart each saw large year-over-year increases in circular page count, page count was fairly stable overall, with none of these key retailers seeing a decrease of more than 13%.
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Report: Nordstrom expands Pinterest tie-in
Seattle – Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos. As reported by BusinessWeek, Nordstrom is taking the pilot from two to 13 stores.
Nordstrom, which has 4.5 million Pinterest followers, gives store associates access to an online dashboard that notifies which items the store has in stock are most pinned in their geographic area. The pilot is expected to conclude later this month.
