Sales & Marketing

BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy. 

Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services. 

Berlin, N.J. — A.C. Moore Arts & Crafts will mark the opening of its new store at The Town Center at St. Lucie West with a week long grand opening celebration starting Aug. 4.

The 21,000-sq.-ft. store carries an arts and crafts merchandise assortment with more than 40,000 items.

A.C. Moore operates about 140 arts and craft stores along the East Coast.
 

Plymouth Meeting, Pa. — Smashburger plans to open a 2,700-sq.-ft. eatery at Plymouth Meeting Mall this fall. As of now, Smashburger has 187 corporate and franchised restaurants across the country.

Anchored by Macy’s, Boscov’s and Whole Foods Market and Café, the mall features more than 100 specialty retailers and a long list of destination restaurants like Benihana, Bertucci’s, California Pizza Kitchen, Chipotle Mexican Grill and others.

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

ATLANTA, Ga. — Vir2o, a new social media platform by East Coast Diversified Corporation, has announced that its online, interactive e-commerce engine is open for business and powered by Amazon. 

Members of the aStore will be able to browse through a wide range of products and shop online with friends in their network in real time, thanks to ECDC's nVite technology. ECDC's proprietary nVite technology also lets Vir2o members watch movies together and share photos in real time.

New York -- H&M has launched online shopping in the United States, effective Aug. 1. In addition to offering the same merchandise as in-store and some exclusive “online only” items, the site marks the debut of the H&M Home collection, available exclusively online.

LAKELAND, Fla. — Publix has raised its private stock from $26.90 per share to $27.55 per share following a 5% sales increase for the first half of 2013 to $14.5 billion, compared to the first half of 2013. Comparable-store sales for the first half of 2013 increased 3%.

Net sale increases at HSNi’s HSN and Cornerstone operating segments had a favorable impact on the company’s total net sales, which increased 6% to $812.6 million for the second quarter ended June 30 from $767.2 for the same quarter last year.

HSN’s 5% net sales increase to $526.2 million for the quarter, from $502 million for the same quarter last year, was due in part to lower return rates. The average price point decreased 4% while units shipped increased 7% primarily due to an increase in clearance activity.