Wet Seal turns to Demandware to improve digital platform

BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy.

Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services.

“Wet Seal is focused on growing the e-commerce business and providing a seamless experience for our customers regardless of her access point,” said CEO John D. Goodman. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”

“Retailers understand the importance of having a unified digital strategy and vision as leading contributors to the bottom line,” said Demandware COO Jeffrey Barnett. “With Demandware, Wet Seal has a flexible digital commerce platform that will allow it to provide the best brand experience for its customers.”

Wet Seal is working with Demandware Link Solution Partner, Lyons Consulting Group, for site implementation and services.

Headquartered in Foothill Ranch, Calif., The Wet Seal is a leading specialty retailer of contemporary apparel and accessory items for young women. The company operates a total of 526 stores in 47 states and Puerto Rico, including 464 Wet Seal stores and 62 Arden B stores.