Sales & Marketing

GOODLETTSVILLE, Tenn. — Dollar General is teaming up with Procter & Gamble to honor the nation’s schools and teachers as part of the company’s Every Day Heroes program.

Through its “Success Starts Here” national marketing campaign, including an advertorial in Better Homes & Gardens, the program recognized Boone County High School in Florence, Ky., and one of its teachers, Kimberly Shearer.

New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

New York -- Tommy Bahama has selected the Hybris commerce platform to improve its omni-channel commerce capabilities. The apparel retailer has seen growth in it online commerce throughout the past few years. Tommy Bahama also offers in-store kiosks, where shoppers can access a commerce channel that enables an "endless aisle" of available products — allowing shoppers to access out-of-stock or online-exclusive items directly in-store.

NORTHBROOK, Ill. — Crate and Barrel will carry three exclusive collections by Italian designer, architect, art director and interior designer Paola Navone. The first of three collections will be available online through crateandbarrel.com and in select stores Sept. 9, and in all locations by Sept. 13.

The first collection will consist of more than 140 items across multiple categories, including tabletop, textiles, decorative accessories, lighting, rugs, dining tables and seating. 

Columbus, Ohio – The board of directors of Big Lots, Inc. has retained director Russell Solt. Solt will also continue to serve as chairman of the compensation committee, which is composed entirely of independent non-executive directors.

HOFFMAN ESTATES, Ill. — Sears continues focusing on its Shop Your Way loyalty program, following second quarter results for the period ended Aug. 3. Members can increase their reward points by linking up to three eligible Visa credit and debit cards to their accounts.

Members can use their linked cards at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

An acquaintance recently had an experience at Starbucks that shows the negative impact that not providing a seamless omni-channel customer experience can produce. The fact that Starbucks generally offers a superior customer experience and is a leader in omni-channel commerce and promotions demonstrates that no retailer is immune to slipping up in this crucial aspect of the holistic customer service offering.

How many calories in that iced tea at the counter?

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps.