Sales & Marketing

As a discount department store retailer, Kohl’s is targeting a middle-class consumer looking for decent quality merchandise at a fair price. Kohl’s array of in-store IT solutions reflects this “Middle America” marketing and merchandising approach by focusing on self-service technology that makes finding products and determining prices as quick and convenient as possible, rather than leading-edge solutions that might appeal to higher-income, connected shoppers.

Digital price display

New York -- Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

San Francisco -- Brooks Brothers has opened its second largest store in North America, a 26,000-sq.-ft. flagship in San Francisco’s Union Square. 

The interior takes inspiration from Brooks Brothers’ nearly 100-year-old flagship at 346 Madison Avenue in New York City. In keeping with the atmosphere of the New York space, the first floor of the new store is covered in pale cherry wood. The women’s floor is accented with clean white paneling and marble floors. The mezzanine holds the Red Fleece label for men and women.

Lynnwood, Wash. -- Action sports retailer Zumiez reported net income of $4.7 million for the quarter ended Aug. 3, compared with $2.1 million a year earlier. Sales surged 16.9% to $157.9 million, and same-store sales edged up 0.9%.

Jacksonville, Fla. -- Stein Mart Inc. has officially opened its online store, which offers both brick-and-mortar store merchandise and unique online-only offerings. The chain is among the first in the off-price category to enter e-commerce

Retail sales associates just became obsolete. We don’t need them anymore. Like travel agents, technology has made them an endangered occupation. I witnessed this paradigm shift in a small hotel ballroom in Portland, Ore., where Storycode, an app development thought leader, demonstrated a sales enablement iPad app built for Nike.

Atlanta -- The Home Depot reportedly expects a continuing recovery in the U.S. housing market to improve its sales later this year. In an interview with Bloomberg, Frank Blake, CEO of Home Depot, Inc., said steady improvement in the housing market should lead to private equity firms and investors renovating properties for rental.

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.