Sales & Marketing

Memphis -- Perkins Restaurant & Bakery announced a six-unit franchise development agreement in Iowa and Nebraska over the next six years.  

The expanded development of the Iowa/Nebraska area was signed with Perkins franchisee CyHawk Hospitality Inc., which operates six Perkins Restaurants and Bakeries — five in Iowa and another in Independence, Mo.  
 
The first of the six additional units opened in July in Ankeny, Iowa, to be followed by a location in Norfolk, Neb., slated to open in September.

Puma’s outlet-store prototype is streamlined, sporty and contemporary looking, with strong brand cues. The store model is built around sustainability and flexibility. It features a “design by subtraction” concept that is based on a mobile fixture kit of interchangeable stock parts that yield 30% lower energy consumption. A lack of partition walls results in fewer materials, and enables the entire store to be reconfigured without the need for permanent construction or installations.  

Ann Arbor, Mich. -- Seventy-seven percent of consumers say shipping costs factor into their willingness to shop online. Results of the CFI Group Retail Satisfaction Barometer for second quarter 2013 also show that the most common consumer activity on retail websites is browsing and researching before in-store purchase (59%).

New York -- Target Corp. will follow the lead of several other retailers, including Walmart, and allow shoppers to pick up select goods ordered online in its stores, the Star Tribune reported.

Target will introduce the service, referred to as Buy Online, Pick Up in Store (BOPS), in its hometown Minneapolis market and then expand it to all of its U.S. stores by Black Friday, according to the report.

Retail sales associates just became obsolete. We don’t need them anymore. Like travel agents, technology has made them an endangered occupation. I witnessed this paradigm shift in a small hotel ballroom in Portland, Ore., where Storycode, an app development thought leader, demonstrated a sales enablement iPad app built for Nike.

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

Mississauga, Ontario – Canadian interactive retailer The Shopping Channel is relaunching as TSC. The relaunch includes an upgraded and redesigned website, as well as a new "ShopTSC" app for iPhone, iPad and mobile website.