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Subway partners with NBC for cross-platform ads
Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.
Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.
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Five Below is ‘solid’ in the second quarter
PHILADELPHIA — Five Below saw solid performance across most of its categories, resulting in a comparable store sales increase of 6.6% for the second quarter ended Aug. 3 and net sales of $117.1 million, a 34.9% jump from $86.8 million in the prior-year quarter.
The company opened 18 new stores and ended the quarter with 276 stores in 19 states. This represents an increase in stores of 22% from the end of the second quarter of fiscal 2012.