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Sales & Marketing

  • A Storefront Lurks Under Every Digital Touchpoint

    Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.

  • Duck Tape hits the road in interactive bus

    Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

  • Best Buy offers smartphone trade-in

    Richfield, Minn. -- Sept. 16, is the final day of a four-day promotion Best Buy Co., Inc. is offering to customers who want credit toward purchase of an iPhone 5.

    Best Buy will give a minimum $100 trade-in credit for an iPhone 5 to any customers who brings in a working smartphone. Best Buy says that will make the iPhone 5, currently available on several major carriers for $99.99, free. Customers will still have to pay any applicable sales tax and activation fees.

  • Ethan Allen appoints former ad exec as chief brand officer

    DANBURY, Conn. — Ethan Allen Interiors has appointed Dave Moore as the company’s VP and chief brand officer.

    “Ethan Allen has been here for over 80 years,” Ethan Allen’s chairman, president, and CEO Farooq Kathwari explains, “but we must do everything we can to make sure our brand is as relevant today and tomorrow as it has always been.”

  • Survey: U.S. consumers dislike Internet sales tax

    Washington, D.C. - The American people overwhelmingly oppose new legislation that lets states force tax collection obligations on Internet purchases made from businesses outside their borders.

  • Lululemon net income dips

    Vancouver, B.C. – Lululemon Athletica Inc. reported a slight drop in net income during second quarter 2013.

    Net income dipped about 1% to $56.45 million, from $57.7 million.

    Net revenue grew 22% to $344.5 million from $282.6 million, and same-store sales increased 8%.

  • JustFab, Glendale Galleria, Glendale, Calif.

    Online fashion subscription retailer JustFab’s first retail store brings to life the brand’s sophisticated but inviting personality and stylish attitude. The 3,000-sq.-ft. space, in the Glendale Galleria, Glendale, Calif., was designed to mirror the brand's online shopping experience, with cohesive, trend-driven collections showcased against sleek white surfaces.

  • Yoplait unveils new Go-Gurt packaging

    MINNEAPOLIS — Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels. 

    "Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

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