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Sales & Marketing

  • P&G upgrades Pampers diapers line

    Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

    “At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

  • Maui Wowi Hawaiian opens Peoria shop

    Greenwood Village, Colo. — Maui Wowi Hawaiian plans to open a shop in Northwoods Mall in Peoria, Ill. Slated to open in early October, the new Maui Wowi franchise shop will continue the brand’s expansion in Illinois.

    Maui Wowi currently has more than 450 operating units in seven countries.

  • Gap leverages digital, social, mobile space in new ad campaign

    Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

  • LA Promenade repositions for Silicon Beach

    Have you heard of Silicon Beach? No, it isn’t an offshoot of Silicon Valley. It is a phenomenon emerging in West Los Angeles, home of The Promenade at Howard Hughes Center, a mixed-use development with office, residential, hotel, retail, restaurant and entertainment offerings.

    Silicon Beach has taken its name from Silicon Valley — both are notable for the number of creative business start-ups.

  • Changing of the guard at Saks

    NEW YORK — Saks has announced that upon completion of its acquisition by Hudson’s Bay Company Stephen I. Sadove, chairman and CEO of Saks, and Ronald L. Frasch, president and chief merchant of Saks, will be leaving the company.

  • Survey reveals business cost of bad restrooms

    Menomonee Falls, Wis. -- An increasing majority of Americans (63%) report they have had a particularly unpleasant experience in a public restroom due to the condition of the facilities, according to a new survey by Bradley Corp., manufacturer of commercial restroom furnishings. That’s up from 51% one year ago, according to the company's fifth annual national Healthy Hand Washing Survey.

  • Becker’s relaunches e-commerce site

    Pennsauken, N.J. – Becker’s School Supplies has relaunched its e-commerce site using the WebLinc platform.

    The WebLinc platform allows Becker’s to offer a branded user experience and also provides back-end merchandising and management tools. Since rolling out its new site, Becker’s has experienced a 120% jump in revenue compared to the same period last year, and saw transaction volume increase by 81% as a result of improved online performance.

  • Deloitte Consumer Spending Index dips in August

    New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.

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