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Mobile ad budgets jump 142%
New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.
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Krispy Kreme to open 25 stores in Colombia
Winston-Salem, N.C. – Krispy Kreme Doughnut Corporation has signed its first development agreement in South America with Bogota-based IRCC Ltda., a subsidiary of the VA! Group. Under the agreement, IRCC expects to develop 25 stores in major cities throughout Colombia, including Bogota, Medellin and Barranquilla, during the next five years.