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Signage Trends
Local cues and digital influences on the rise
Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.
“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.
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Raley's, Aisle50 team up to offer loyalty-technology program
Supermarket chain Raley's is teaming up with a web portal that offers discounts to members of the chain's loyalty card program.
Aisle50 announced the partnership with the California-based chain, which will offer it at all its 120 Raley's Bel Air and Nob Hill Foods locations. Aisle50 works by allowing customers to purchase items online and then pick them up in the store, receiving discounts using their loyalty cards.
