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Signage Trends
Local cues and digital influences on the rise
Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.
“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.
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IBM expands digital marketing reach with acquisition
IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.
The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.
