Sales & Marketing

Fort Worth, Texas — Epiphany Boutique will open a 1,463-sq.-ft. store at West 7th, a mixed-use development at the intersection of West Seventh Street and University Drive in Fort Worth, according to Cypress Equities, the developers of West 7th.

The store is slated to open in early October. Centennial Retail Services represented the landlord. Epiphany Boutique represented itself.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

The 2014 International CES will feature a new exhibit area called “FashionWare,” focused on the latest innovation in wearable technology, event organizers announced.

Scheduled for January 7-10 in Las Vegas, the CES show, the timing is right for the FashionWare concept because the worlds of apparel, accessories and technology are becoming integrated, so much so in fact that event organizers are planning a wearable technology fashion show.

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

Bohemia, N.Y. -- FrontStreet Facility Solutions announced that Brian French will join the executive leadership team as VP of operations. French is the former president of Cairn Development.
 

Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.

In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.

Fort Worth, Texas – RadioShack Corporation is reportedly planning to raise funds before the end of this year to gain the confidence of suppliers in its turnaround effort. According to Bloomberg, RadioShack currently has enough liquidity to operate through 2014 but intends to raise additional cash through financing.

Denton, Texas — Cencor Realty Services has named Carrie Carter director of marketing for Golden Triangle Mall in Denton, Texas. Carter’s new responsibilities include creating and executing the mall’s marketing, public relations, advertising and social media programs. She will also support the mall’s current renovation through the development of marketing, collateral and presentation materials.