Sales & Marketing

Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.
 

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

Austin, Texas – Digital coupon provider RetailMeNot, Inc. has named Gokul Rajaram to its board of directors, effective Oct. 15. Rajaram is currently product engineering lead at Square, where he leads software development for Square Register, a full point-of-sale system for local businesses, and other products.

Toys"R"Us has unveiled its 2013 holiday marketing plans, including a new television campaign that positions the store as the go-to destination for toys this holiday season.

The broadcast commercial, which began airing on Sunday, Oct. 20, features a group of children who think they're going on a field trip to "Meet the Trees" and end up at Toys"R"Us instead.

Westlake Village, Calif. – Guitar Center is opening a Serato-branded digital music area in its Brooklyn, N.Y., store on Oct. 24. The 2,500-sq.-ft. area provides a space for DJs and producers to demo and buy Serato products.

Park City Group, a leading consumer goods supply chain technology provider, has appointed Gary Rocheleau as a senior adviser.  

Rocheleau, who has more than 40 years of experience, will be responsible for developing business solutions, consulting and expanding efforts in the retail channel.

Englewood, Col. -- Sports Authority has debuted a new format at its first-ever store in Puerto Rico. The store, in Ponce, opened on Oct.19.

The 35,000-sq.-ft. location features an “intuitive” that makes it easier than ever for customers to find exactly what they need, the retailer said. With specialty sport shops and a spacious new layout, the store was designed specifically to enhance the shopping experience.