Sales & Marketing

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

Even before its final round of deals kicked in at Walmart on Friday morning the retailer announced that sales had exceeded last year’s record-breaking results with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving.

Irving, Texas -- Zale Corp. narrowed its first-quarter loss slightly and reported its 12th consecutive quarterly sales increase.

Zale reported a net loss of $27. 3 million in the quarter ended Oct. 31, compared to $28.3 million, a year ago. The prior year included a gain of $1.9 million from a settlement.

First-quarter sales increased 1.4% to $363 million, in line with expectations.

Same-store sales rose 4.4%. Zales Jewelers and Zales Outlet stores posted a same-store sales increase of 7.5%.

Stamford, Conn. -- Among Americans who purchased a product that required shipping this year, 80% consider shipping options, including free shipping, to be an important factor in their overall shopping experience, according to a recent survey commissioned by Pitney Bowes Inc. The survey found free shipping is by far more important to Americans surveyed over fast shipping (77% versus 19%).  

New York -- Holiday sales growth is looking up for the nation’s retailers, with much of the lift coming from pent-up demand, according to Moody’s Investors Service. The company’s holiday forecast is the 4.5% to 5.5% range, which is higher than the National Retail Federation’s forecast of 3.9% and the International Council of Shopping Centers’ forecast of 2.0%.

Westlake Village, Calif. – Consumers show unique online shopping patterns on Cyber Monday. According to figures released by integrated online marketing company ValueClick, while most online shopping activity occurs between 1 p.m. to 3 p.m. local time on a typical weekday, the heaviest volume shifts to 6:30 p.m. to 10 p.m. local time on Cyber Monday, peaking at 8 p.m.

Kirkland, Wash. -- Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.

A new survey from WDS, a Xerox company, also shows that a physical retail store remains the most popular destination for purchasing a new smartphone. Sixty-seven percent of consumers treat it as their primary destination while only 19% of buyers older 60 would buy their device online.

Other notable findings include: 

Washington, D.C. -- More consumers plan to spend more than last year, and fewer consumers less than last year, according to the 14th annual holiday spending survey conducted by the Consumer Federation of America (CFA) and the Credit Union National Association (CUNA).