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Sales & Marketing

  • Survey: Eight-in-10 consumers will share location for value

    Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • ICSC 2013 New York conference attendance spikes

    New York — Nearly 7,600 attendees packed into the International Council of Shopping Centers New York National Conference and Deal Making, a 9.6% spike over last year and the largest year-on-year increase since 2009.

    “The New York Conference acts as a strong bellwether for industry growth in the year to come,” said Michael P. Kercheval, president and CEO of ICSC. “When the conference sees an increase in attendance, the industry grows the following year; if attendance contracts, so too does the industry.”

  • This Is Retail: Tackling e-commerce right

    Mystery Tackle Box is a monthly subscription service that introduces beginner and expert anglers to new fishing lures and tackle. The innovative e-commerce operation sends subscribers a box containing $15 worth of fishing products every month.

  • NRF: Only 49.9% of shoppers have completed holiday purchasing

    Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9%  say they are already finished.

  • For eight-in-10 consumers, value is key

    Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

    A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

  • RadioShack takes concept store to Virginia

    RadioShack is taking its concept store to Fairfax, Va. The new store is the first concept store in this area and opens its doors Dec. 14.

    All concept stores in the company's portfolio feature an upgraded shopping experience, which showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Some features include:

  • Play to win and ‘not to lose’

    By Rajashree R, Tata Consultancy Services

  • To match or not to match

    Walmart’s ad match policy states that if its customers find an item at another store at a lower price, it will honor the lower price. In fact, the retailer is currently touting its Christmas ad match policy, which covers electronics, toys and grocery produce.

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