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Sales & Marketing

  • Cabela’s to open in Fort Mill, S.C.; plans 20 new stores in two years

    Sidney, Neb. – Cabela’s plans to open a new store in Fort Mill, S.C., a suburb of Charlotte, N.C. Construction on the 97,500-sq.-ft. store is scheduled to begin in 2014 and Cabela’s anticipates a spring 2015 opening.

  • Walmart’s Duck Dynasty dilemma

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  • Ad effectiveness accolades overlook sales impact

    Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

    Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

  • PwC survey: 30% hike in detected security incidents; 16% jump in reported fraud

    New York -- While retail and consumer organizations have made significant security improvements, they have not kept pace in today’s business environment and are relying on yesterday’s security practices to combat current business threats and risks, according to PwC US’s recently released 2014 Global State of Information Security Survey.

  • LLBean.com gets top marks on customer service

    LLBean.com provided the highest-rated customer service of all major online retailers during the month of November 2013, according to the Stella Monthly Ranking from the StellaService customer service analysis firm.

    L.L. Bean was ranked number one for overall customer service and also in the email customer service area.

    SierraTradingPost.com took top honors for phone customer service, Sears.com had the highest ranked shipping customer service and Bloomingdales.com has the best returns customer service.

  • eBay’s PayPal acquires mobile app developer StackMob

    New York -- PayPal, a division of eBay Inc. has acquired mobile app developer StackMobile. Experts say the purchase could strengthen eBay and subsidiary PayPal in enabling consumers to pay with mobile devices.

    Terms of the deal were not disclosed.

    StackMob launched in 2010 and offers a platform and development environment that lets developers build applications for any mobile device

  • Target data breach may affect 40 million customers

    Minneapolis – Target confirmed that it suffered a major data breach that may have affected as many as 40 million credit and debit card transactions at Target stores between Nov. 27 and Dec. 15. Target said the information included customer name, credit or debit card number, and the card’s expiration date and CVV (the three-digit security code).

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