Sales & Marketing

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

Hhgregg is offering online ordering with in-store pickup for Apple products, including iPhone, iPad and iPod models and Apple TV devices.

The move comes just a couple of weeks following the retailer’s preliminary third-quarter results which revealed poor performance in the consumer electronics and wireless categories and were below the company’s expectations.

New York -- Why do dark horse companies win -- and how do they win?

That topic is the focus of a new book by sales strategist and Elevation Forum founder Dan Mack: “Dark Horse: How Challenger Companies Rise to Prominence.” 

The best leaders and companies bring more than unique products or services to the market -- they consistently tap into the 10 key growth enablers Mack outlines in his book.

Baton Rouge, La. — Commercial Property Realty Trust, a REIT that manages and develops property holdings of the Baton Rouge Area Foundation has named Gerard “Stick” Thibodeaux VP and COO.

Thibodeaux will oversee the leasing and property management of Acadian Village Shopping Center in Baton Rouge, La., and the retail components of two traditional neighborhood developments — American in Zachary, La., and 5401 North in Raleigh, N.C.

The back and forth between Jos. A. Banks and Men’s Wearhouse continues. This time the shoe is on Jos. A. Banks’ foot, as the company’s board of directors officially rejected an unsolicited buyout offer from the Men’s Wearhouse.

Jos. A. Bank called the offer, which expires March 28, 2014, and is worth $57.50 per share, or about $1.6 billion, “inadequate and opportunistic.”

Framingham, Mass. – Unions representing employees of the U.S. Postal Service are reportedly threatening protests in response to the opening of new Postal Service retail centers in dozens of Staples stores. The unions say that the centers, which are staffed by Staples employees, unfairly replace unionized workers with lower-paid, non-union Staples workers and may lead to expansion of the centers to more Staples stores, affecting union jobs at nearby post offices.

Former Ulta Beauty CEO Lyn Kirby is reportedly part of a group that acquired Beauty Brands, a cosmetics chain based in Kansas City, Mo.

According to a Crain’s Chicago Business article, Kirby, along with a leveraged buyout firm in California, snapped up the majority stake from advertising executive and entrepreneur Robert Bernstein.

Seattle – Amazon.com has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.