Sales & Marketing

By Greg Arnette, CTO, Sonian

In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale (POS) systems. In many cases, however, businesses are using POS data solely to process sales and update inventory levels. Instead, businesses could be leveraging the purchase data to learn much more about their customers and make actionable decisions that drive bottom-line results.

Listen Closely

A 20,000-sq.-ft. store called TargetExpress is set to become the newest addition to the retailer’s portfolio of formats when it opens this July in downtown Minneapolis.

In an interview with The New York Times, Target EVP for property development John Griffith said Target signed a lease last week for a space on the ground floor of an apartment building called the Marshall which is under construction near the University of Minnesota campus. The store is scheduled to open July 27.

Seattle -- Starbucks Coffee Co. announced that it has rolled out an updated version of its mobile app for iOS which provides “added layers” of protection. The company said it encourage customers to download the update as an additional safeguard measure.

The news comes after reports surfaced that the chain’s mobile app was not secure and leaves users vulnerable. In a letter posted on Starbucks’ website, company CIO Curt Garne  noted the app update was being done out of caution.

New York -- Neiman Marcus Group on Thursday posted a statement on its website in which it said that, to its knowledge, customers' Social Security numbers and birthdates were not stolen during its holiday security breach. Last week, the retailer revealed that some of customers' payment information had been stolen and that the thieves had made unauthorized charges.

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

Adverse weather conditions as well as power outages in some of Dollarama’s core markets throughout December 2013 resulted in a significant reduction in store traffic and the temporary closure of approximately 80 stores, for periods ranging from a few hours to two consecutive days. The majority of the impacted days occurred during the two weekends leading up to Dec. 25.

Pittsburgh – American Eagle Outfitters will launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.