Sales & Marketing

By Catherine Tabor, CEO, Sparkfly

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.

Merging the Physical and Digital

Kroger has promoted Dennis Gibson to president of the QFC division. He succeeds Joe Fey, who was named president of Kroger's Mid-Atlantic division in January.

Gibson has been serving as VP merchandising in Kroger's Columbus division.

Chantilly, Va. -- Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. According to BIA/Kelsey's Consumer Commerce Monitor study, nearly a quarter (23.6%) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5% of non-Hispanics. And nearly half (48.5%) of Hispanic consumers use mobile devices for local shopping, compared with 32% of non-Hispanics.

Although the Home Depot’s overall sales missed analysts' expectations, the retailer said the calendar shift, which resulted in one fewer week in the fourth quarter compared to the prior-year quarter, affected its results.  

The world's largest home improvement retailer reported fourth-quarter total sales of $17.7 billion, down 3% from the same quarter last year, which benefited from an extra week in the calendar. On a 13-week basis, the company's sales actually increased 3.9%.

Arcadia, Wis. -- Ashley Furniture HomeStore, the largest furniture retailer in the U.S., celebrated the opening of its 500th store in Longview, Texas, on Feb. 21. It is the chain’s 48th store in the Lone Star state.

The company, whose sales exceeded $3 billion in 2013, has 50 additional HomeStore openings on tap in 2014.

New York – Macy's Inc.'s fourth-quarter profit increased 11%, but the chain’s sales missed forecasts as ongoing winter storms caused a sales slump in January. The company also announced plans for new Macy’s stores in Sarasota, Fla.; Las Vegas; and The Bronx, N.Y., in fiscal 2014. A new Bloomingdale’s will open in Palo Alto, Calif., to replace an older store in the same shopping center.

New York -- The future looks bright for retail stores. That’s the conclusion of a new report by the International Council of Shopping Centers. The report, set to be released in May during ICSC’s RECon Conference, finds that population growth in the United States is now outpacing the addition of retail space by three-and-a-half times.

“As a result, shopping space per capita, which peaked in 2009 at 24.2 square feet, now stands at 23.7. This correction will make way for demand in new retail space once again,” the report said.

Dallas -- Tuesday Morning Corporation has appointed Douglas B. Sullivan as senior VP for real estate and Michael J. Jones as senior VP and CIO. Most recently, Sullivan served as executive VP for development at Michaels Stores, where he led the company's real estate strategy development and rollout.  

Jones's recent experience includes serving as executive VP and CIO for Florida-based Systemax (TigerDirect), where he was responsible for strategic business systems development, website, technology and support.