Sales & Marketing

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

Foothill Ranch, Calif. – The Wet Seal Inc. shrank its net loss to $27.5 million during the fourth quarter of fiscal 2013 from $85.8 million in the same quarter a year earlier. Net sales slipped 23% to $124.8 million from $161.6 million and same-store sales dropped 16%.

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

Covington, La. — Stirling Properties has announced the opening of a full-service Walgreens in Terrytown on the Westbank of New Orleans. The new drugstore stands on the site of a former shopping center anchored by an A&P Grocery store and an Eckerd Drug store.

Despite having comparable store sales decreases in the fourth quarter and fiscal year, Books-A-Million saw core book business improve, driven by what president and CEO Terrance G. Finley  called a strong lineup of new titles.

Revenues for the 13-week period ended Feb. 1 decreased 3.7% to $157.9 million, compared with revenues of $163.9 million in the 14-week year-earlier period. Comparable store sales for the quarter which include comparable 13-week periods this year and last year declined 1.8%, compared with the same period last year.

Indianapolis — Simon Property Group has launched a new dedicated Simon Venture Group, a business that will invest in retail innovation, with a focus on opportunities that enhance the shopping experience.

Mikael Thygesen, chief marketing officer of Simon Property Group said: "We believe we have only scratched the surface on applying technology to the retail environment in innovative, interesting ways."

Ottawa, Canada – E-commerce solution provider Canada Post and and e-commerce integrator Thinkwrap Commerce have launched new collaboration designed to simplify and accelerate incorporation of Canada Post's shipping data into Oracle Commerce. By making it easier for retailers to incorporate Canada Post's data with Oracle Commerce, the collaboration between Thinkwrap and Canada Post is designed to help retailers strengthen their e-commerce customer experience by providing shoppers with choice and convenience.

Arcadia, Wis. – When vertical furniture retailer Ashley Furniture found its homegrown retail management system no longer supported its rapid global growth, the company decided to investigate both regional and Tier 1 enterprise retail management systems. Determining it needed a multi-language, multi-currency solution that could support the unique financial requirements of each country where it did business, Ashley Furniture selected Microsoft Dynamics.