Sales & Marketing

Severe winter weather has adversely affected many retailers in the fourth quarter, but not Burlington Stores, which saw comparable store sales increase 4% and net sales increase 1.3% to $1.3 billion for the period ended Feb. 1.

Montvale, N.J. -- The Great Atlantic & Pacific Tea Company (A&P) announced that company COO Paul Hertz has been appointed president and CEO, effective immediately. He succeeds Sam Martin. In January, A&P confirmed Martin’s departure.

Newport Beach, Calif. - Engaged Capital, an investment firm specializing in small and mid-cap North American equities and stockholder of Abercrombie & Fitch Co. has retained an independent global professional services firm to assist Engaged Capital in setting a new direction for Abercrombie. The firm has decades of experience in the retail and apparel sector, including the turnaround and restructuring of underperforming businesses.

Foothill Ranch, Calif. – The Wet Seal Inc. shrank its net loss to $27.5 million during the fourth quarter of fiscal 2013 from $85.8 million in the same quarter a year earlier. Net sales slipped 23% to $124.8 million from $161.6 million and same-store sales dropped 16%.

Covington, La. — Stirling Properties has announced the opening of a full-service Walgreens in Terrytown on the Westbank of New Orleans. The new drugstore stands on the site of a former shopping center anchored by an A&P Grocery store and an Eckerd Drug store.

Borderfree is a digital company focused on helping retailers sell to anyone anywhere and last Friday the company sold itself to investor’s by completing an initial public stock offering.

The company priced its offering of five million shares at $16 and enjoyed a 32% pop at the open when shares began trading at $21. The upward momentum proved to be unsustainable and by the close shares had receded to $20, registering a still respectable first day gain of 25%.

Indianapolis — Simon Property Group has launched a new dedicated Simon Venture Group, a business that will invest in retail innovation, with a focus on opportunities that enhance the shopping experience.

Mikael Thygesen, chief marketing officer of Simon Property Group said: "We believe we have only scratched the surface on applying technology to the retail environment in innovative, interesting ways."

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

Martini, a veteran CPG executive, will lead Trace One’s sales and customer development efforts in North America. Martini has spent 23 years in the CPG world working for companies such as Bristol-Myers Squibb, Catalina Marketing, DemandTec and Symphony IRI Group. Trace One said Martini will leverage his knowledge of consumer demand, shopper insights, price and trade optimization and other go-to-market strategies in his new role as vp of North America.