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Shopper marketing’s secret weapon
When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.
Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.
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C-store in-store sales hit record $204 billion in 2013
New York -- U.S. convenience outlets reached record in-store sales in 2013, with sales climbing 2.4% to $204 billion. Combined with gasoline sales of $491.5 billion, overall convenience store sales were $695.5 billion, according to figures released by the National Association of Convenience Stores (NACS). Convenience stores account for 34.3% of all retail outlets in the United States, according to Nielsen, which is significantly higher than the U.S. total of other retail channels including drugstores.