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Report: Online location search issues are eroding brand trust
Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.
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Tractor Supply touts surprising backyard benefit
The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.
The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.