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Sales & Marketing

  • Kroger names VP, human resources and labor relations

    Cincinnati -- The Kroger Co. announced that Timothy Massa will be promoted to group VP human resources and labor relations.

    Massa, 47, currently serves as VP of corporate human resources, talent development. In this expanded role, he will take responsibility for labor relations when Paul Heldman, executive VP, secretary and general counsel, retires in May.

  • Banana Republic names new creative director

    San Francisco - Banana Republic has named fashion designer Marissa Webb as creative director and executive VP of design, effective April 28. She will be responsible for guiding the brand’s overall creative direction, as well as leading global product design for Banana Republic women’s, men’s, and accessories.

  • Sycamore splits Jones Group into four businesses; CEO Card to step down

    New York -- Sycamore Partners announced that it has reorganized the remaining businesses of The Jones Group into four independent operating companies: the Nine West Group, a jeanswear company (which will be named later), Jones New York, and the Kasper Group. Each will operate as an independent company led by its own management team. In line with the new decentralized structure, Wesley R. Card will step down as CEO and John T. McClain will step down as CFO of The Jones Group

  • Office Depot wins Internet advertising award

    Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

  • Shoe Carnival ad campaign stars Lifetime’s ‘Devious Maids’

    Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

  • Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign

    Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

    The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

  • Burger King launches in-store Wi-Fi upgrade

    Miami - Burger King Corp. is launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, "Whopper Wi-Fi,” replaces and upgrades current restaurant Wi-Fi networks.

    Benefits of the new, streamlined Wi-Fi platform include customizable set-up and consistent service at all stores.

  • Gap outlines omnichannel growth strategy

    Owning the shopping experience of the future is how Gap chairman and CEO Glenn Murphy described the motivation behind a wide range of omnichannel strategies he and other senior executives shared during an annual meeting with investors.

    Murphy and Gap’s top division heads provided an overview of strategic initiatives designed to achieve long-term, profitable growth across its portfolio of brands and also highlighted how the company plans to use technology, innovation and scale as competitive advantages as it looks to deliver a world class omnichannel experience.

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