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Study: Millennials show brand loyalty
New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
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Office Depot nabs first Internet Advertising Competition award
Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.
The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.