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Sales & Marketing

  • Fresh Direct adopts mobile-messaging solution

    Jersey City, N.J. -- Single Touch Systems, technology-based mobile media solutions provider, announced that it has signed on FreshDirect, a leading online fresh food grocer, for its “Reminder Messaging Product.”

    The messaging program includes implementing order status, delivery status and service notifications.

    The technology provides companies with the opportunity to establish a more trusted relationship with its customers by direct mobile messaging.

  • Online furniture retailer names new CEO

    Jon Barker was named CEO at Omaha-based online furniture retailer Hayneedle to fill a position previously held by Doug Nielsen.

    Barker most recently served as Hayneedle’s president and prior to that was COO. Nielsen will remain as the company’s chairman.

    "We have incredible talent in our organization and Jon is an exceptional leader,” Doug said. “I am truly excited to have him lead our company during our next phase of growth.” Doug will continue to support Hayneedle as chairman of the board.

  • Target expands online subscription service

    Target is expanding its online subscription service with a nearly tenfold increase in available items — from 200 to more than 1,500 — and adding a 5% discount on all subscription orders.

    The service, which launched September 2013 with a focus on babycare products, now accounts for more than 15% of online sales for eligible items, according to the company. The new expanded program will go beyond babycare to include cleaning supplies, health and beauty aids, pet treats and training pads.
     

  • CVS/pharmacy announces departure of CMO

    Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.   

    “Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

  • Urban Outfitters names new president

    Urban Outfitters has named Trish Donnelly as president of Urban Outfitters brand, North America reporting directly to Ted Marlow, CEO, Urban Outfitters Group, effective July 14.

  • MasterCard to acquire Pinpoint

    Purchase, N.Y. – MasterCard has entered into an agreement to acquire Pinpoint Pty. Ltd., an Australian provider of loyalty and rewards services to financial institutions across the Asia Pacific region. This acquisition is expected to close in second quarter 2014.

  • CVS marketing chief steps down

    Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.    

    “Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

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