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Rent-A-Center names VP of marketing
Plano, Texas - Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights. Case is responsible for global administration of customer insights/market research, marketing analytics, business innovation, CRM and loyalty.
Recently, Case served as VP marketing and senior loyalty officer for La Quinta Inn & Suites Earlier in his career, Case held leadership positions in organizations such as American Airlines, Brierley & Partners, Sage Telecom, First USA Bank and Virgin America. -
Tech meets analytics to help retailers enhance omnichannel strategies
CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.