Sales & Marketing

Who doesn’t have a website these days? Plenty of small business, according to Go Daddy, the domain name registrar looking to convince investors of its untapped growth potential ahead of a public stock offering.

Even though Go Daddy already has 57 million domain names under management and 12 million customers, the company contends only about half of the nation’s 28 million small businesses have a Web site. In addition, Go Daddy’s 57 million domain’s represent about 21% of the 270 million domain names registered world wide.

By Girish Pai, AVP, Group Manager, Retail, CPG and Logistics for Infosys


Ali Baba is a literary character from the Arabian Nights stories known for his ability to get virtually anything he wants by shouting “Open Sesame!”

Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

New York -- Michaels Cos. seeking as much as $528 million in its U.S. initial public offering, Bloomberg reported. The arts and crafts retailer is offering 27.8 million shares at $17 to $19 each, according to a regulatory filing Tuesday.
 
The IPO is being managed by JPMorgan Chase & Co. and Goldman Sachs Group Inc.

Michaels was taken private in 2006 by Bain Capital and Blackstone Group in a $6 billion leveraged buyout. Each firm will own 40% of the company after the offering, the report said.

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.

Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga  and Sherman Oaks shopping centers in August.

Yellow Box is a leading women's footwear wholesaler notable for jeweled sandals and fashion footwear for women.

Retailers are urged to provide a customer experience fit for the “digital natives” of the Millennial generation, who have grown up with constant connectivity and limitless personal choice. These all-important young consumers need to be able to buy any product on earth at any time with any electronic doodad they happen to be surfing the Net with at a given moment, or so it seems.

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.