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SnapUp launches iPhone shopping list app
San Francisco - SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place. With access to the iPhone’s camera roll, SnapUp recognizes and transforms the screenshots taken, then adds those items to the user’s SnapUp account.
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Facebook buys video ad company LiveRail
Menlo Park, Calif. – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps. LiveRail, founded in 2007, also provides marketers with access to premium video inventory and data to help decide where to show their ads.