Sales & Marketing

Long Beach, Calif. – A former state office building near City Hall in Long Beach, California, is reportedly being torn down to make way for a seven-story, $53 million mixed use retail and residential complex. According to the Long Beach Press-Telegram, the vacant property was bought in foreclosure for $10 million in 2010.

Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve. Increasingly, mobile devices are offering features that make it easier for retailers to position advanced computational and analytical power at the point of customer contact. Here are three ways upcoming changes in the capabilities of mobile devices will affect retail.

GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a leading gift card exchange platform.

Consumers can trade in plastic and e-gift cards online by filling out the individual gift card information at https://gamestop.cardpool.com. Once the information is verified and the transaction is complete, consumers receive a GameStop e-gift card via email that they can use at one of the more than 4,400 store store locations nationwide or online.

New York – L’Oreal cosmetics brand Urban Decay has partnered with Compare Metrics to launch its online product discovery solution. The Compare Metrics solution for Urban Decay includes content curation, adaptive navigation and shopping scenarios. 

San Francisco - GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a gift card exchange platform.

With three steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card. Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either redeem the e-gift at a Game Stop store or the company’s e-commerce site.

Loblaw, owner of the Joe Fresh brand, has promoted Mario Grauso to president of Joe Fresh. He was previously chief operating officer of the brand.

Grauso will continue to report to Joe Mimran, president of Joseph Mimran & Associates and creative director of Joe Fresh. In his new role, Grauso oversees business strategy, operations, marketing, international development, merchandising, sourcing and design functions at Joe Fresh.

San Francisco -- Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners. Magistrat International, a new partner, has been selected for the launch of Slovenia. Gottex, which currently manages the Gap franchise business in Israel and Hungary, will launch Austria.

New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.