Sales & Marketing

Earlier promotional shift, late Hanukkah to affect shopping season

With each passing year, it seems like the twinkly lights, newspaper inserts and door busters galore start earlier and earlier. The 2014 holiday season will be no different. As stores pull out all the stops to offer holiday promotions as early as possible this upcoming season, consumers will continue to shift their shopping dollars to November.

When the clock strikes midnight on Halloween, it will kick off the official holiday shopping season, which is measured from Nov.

Leading U.S. bookstore chain and online bookseller Books-A-Million has named James Phelps as VP of e-commerce.

“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” said Cy Fenton, Books-A-Million’s CIO and president of Booksamillion.com.

Austin, Texas - Approximately two in three credit cardholders typically use cash for purchases of less than five dollars. According to a new CreditCards.com report, a clear generational divide in the way Americans pay for small purchases means that might not be the case for much longer.

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

Newgistics, a leading provider of end-to-end e-commerce solutions for top retailers and brands, has added Andrea Weiss and Robert Rosenblatt to its board of directors.

The company said that it plans to leverage the duo’s first-hand knowledge of what retailers need to compete in an increasingly omnichannel environment.

New York -- Fashion powerhouse Zara, owned by Spain’s Inditex, used social media to apologize after complaints poured in via Twitter that the retailer was selling a piece of clothing that closely resembled a uniform worn in Nazi concentration camps during World War II. The item in question, called the “Sheriff,” was a children’s blue-and-white striped top with a prominent six-pointed yellow star.

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

“Last year, we had the single biggest traffic pattern shift in company history,” said T.J. Gentle, president and CEO of Smart Furniture.

Amazon has unveiled a new scholarship for college students in the U.S. Called the Amazon Student Scholarship, the merit-based scholarship will reward 50 full-time undergraduate students with $5,000 toward tuition and $500 to spend on textbooks on Amazon.

Applications are being accepted now, with the scholarship money distributed in time for fall semester 2015. Interested students can learn more at www.amazon.com/studentscholarship.