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Mobile Tips
While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.
“Mobile should be a primary purchase channel within a few years,” said Bill Davis, director of MB&G Consulting. -
Amazon unveils new scholarship
Amazon has unveiled a new scholarship for college students in the U.S. Called the Amazon Student Scholarship, the merit-based scholarship will reward 50 full-time undergraduate students with $5,000 toward tuition and $500 to spend on textbooks on Amazon.
Applications are being accepted now, with the scholarship money distributed in time for fall semester 2015. Interested students can learn more at www.amazon.com/studentscholarship.