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Birchbox Steps Out from the Web
Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.
The duplex-styled, 4,500-sq.-ft. space is bright and airy, with light woods and a white palette accented with pops of color. -
Books-A-Million taps new VP of e-commerce
Leading U.S. bookstore chain and online bookseller Books-A-Million has named James Phelps as VP of e-commerce.
“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” said Cy Fenton, Books-A-Million’s CIO and president of Booksamillion.com.
