Sales & Marketing

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

The company has bolstered its leadership team, completed inventory clearance event to make way for holiday products and launched a new loyalty program called Rewards“R”Us.

Atlanta – A Home Depot customer has reportedly filed a lawsuit against The Home Depot Inc. alleging the retailer did not properly protect consumer data from the recent cyber attack that occurred. According to Reuters, Illinois resident Kelsey O’Brien filed the suit Sept. 9 in Chicago federal court.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

New York – Almost all retailers consider Big Data to be important, according to a new survey from Accenture Analytics. When asked how important is Big Data to their organization, 94% of retail executives answered “important,” 58% responded “extremely important,” and 36% responded “important.”

New York -- With just 105 shopping days left until Christmas (as of Sept. 10), Toys “R” Us outlined its holiday strategy at a preview event in New York City. Among the highlights: free online layaway, enhanced loyalty program, improved online and in-store checkout, and two new in-store shops.  
    
“Our focus at Toys “R” Us for the 2014 holiday season is to make it easy for customers to shop with us, both in-store and online,” said Hank Mullany, president, Toys “R” Us, U.S.

Since Family Dollar’s board of directors unanimously rejected Dollar General’s second and sweetened tender offer from Sept. 2, Dollar General has decided to make the tender offer directly to the company’s shareholders.

The company’s all-cash offer of $80 per share beats Dollar Tree’s offer of $74.50 per share cash/stock offer originally made July 28. The Family Dollar board has rejected both Dollar General’s offers on the basis of antitrust regulatory considerations.

North Palm Beach, Fla. – Despite prevailing expert opinion that mobile payments are popular with modern consumers, this may not actually be the case. A new survey of U.S. consumers conducted by Princeton Research Associates for Creditcards.com shows that only 4% of Americans say they would always use their mobile phone to make a purchase and only 9% said “most of the time.”

Vancouver – E-commerce company Elastic Path Software Inc. has secured $5.88 million in equity investments led by BDC Venture Capital IT Fund, with participation from Yaletown Venture Partners and individual investors. The company will use the funds to support development for its patent-pending enterprise commerce products.