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Sales & Marketing

  • Disney and Kohl’s team for Frozen talent search

    The opportunity to be discovered and appear in a national TV ad later this year are being used to entice Kohl’s shoppers to submit videos singing the hit song “Let it Go” from the Disney movie Frozen.

    Kohl’s and Disney created the digital campaign called Sing Your Heart Out and are giving fans of the movie Frozen until September 29 to submit videos of themselves singing the song Let it Go for a chance to be included in a Kohls holiday commercial that will air during the 2014 American Music Awards.

  • Touching Gen Y Shoppers: Creating a Memorable Sensory Experience for a New Generation

    By David Ashen, dash design

    Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?

  • Overstock app nabs top spot in Google Play Store's Editors' Choice

    Overstock's Android app — which includes Google Wallet checkout, allowing shoppers to check out quickly with the press of a button, and alerts shoppers to daily flash sales — has earned the top ranking in the Google Play Store's Editors' Choice.

  • Hot Topic hot on movie merchandising

    Trendy teen retailer Hot Topic is banking on the popularity of the upcoming animated movie The Book of Life to drive sales of an exclusive merchandise offering inspired by the 20th Century Fox and Reel FX Animation Studios film.

    The movie arrives in theaters October 17 and Hot Topic in partnership with Twentieth Century Fox Consumer Products has introduced a graphically-stunning limited-edition collection of fashion apparel inspired by the fantasy-adventure film.

  • EPA honors Raley’s for GreenChill Partnership

    West Sacramento, Calif. -- The U.S. Environmental Protection Agency’s GreenChill Partnership announced that Raley’s Family of Fine Stores received a GreenChill 2013 Achievement Award for extraordinary leadership and initiative in achieving the Partnership’s mission to better protect the Earth’s ozone layer and reduce the impact on climate change through innovative refrigeration systems.

  • NEW headliners include Walgreen, Home Depot & Family Dollar

    The Network of Executive Women (NEW) has confirmed retail executives from Walgreens, Home Depot, Family Dollar, Publix and Walmart as featured participants at the organization’s Leadership Summit this fall.

  • Pier I Q2 misses forecasts; details omnichannel growth, initiatives

    Fort Worth, Texas -- Pier I on Wednesday reported income and sales that missed Wall Street forecasts. The retailer also detailed its online growth and omnichannel investments.
     
    Pier I posted net income of $9.2 million for the second quarter ended August 30, 2014, down $17.8 million from the year ago period, amid continued investments in omnichannel growth and increased fulfillment costs.

  • Toys “R” Us seeks young fashionistas

    Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

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