Sales & Marketing

New York -- Shoppers plan to spend more during the upcoming holiday season with omnichannel shoppers having even higher spending expectations. According to Deloitte’s 29th annual holiday survey, total holiday spending is predicted to increase by 13% to $1,299 per household, including gifts, socializing away from home, entertaining at home, non-gift clothing for family or self, home/holiday furnishings, and any other holiday-related spending not in the other categories.  

Blue Nile, the original online jeweler, has added a couple of gems to its roster with Sloane Street and Lisa Jenks joining the ranks of the Blue Nile Designer Collective.

Stamford, Conn. -- The U.S., U.K. and Germany are the most desirable e-destinations for consumers to purchase goods online outside their own country. According to new global online research from Pitney Bowes Inc., Australians are the most likely to buy products online from retailers outside their own country (63%) followed by Canada and Russia (both 54%).    

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

Fort Worth, Texas -- RadioShack's Fix It Here same-day mobile repair service is now available in 31 stores in the Boston area. Fix It Here is available in more than 550 RadioShack stores in key markets across the nation, and RadioShack plans to rollout Fix It Here to 750 locations by the end of the year.  

With technology products at the top of many wish lists this Christmas, The NPD Group’s top analyst covering the product category weighed in with a dozen expectations for the holiday season.

“The tech industry faces even more intense pricing and promotion than last year’s holiday shopping season,” said Stephen Baker, vice president of industry analysis at NPD. “The challenge of surpassing the impressive start to last year’s holiday season will be addressed head-on by the market’s emphasis on competitive offerings.”

Ann Arbor, Mich. -- Fifty-seven percent of consumers use their smartphones to assist shopping activities in store. According to new data from CFI Group's report "Holiday Shopping 2014: Shutting Down the Showroom Effect," which surveyed 1,000 U.S. consumers and is sponsored by EBay Enterprise, 60% of survey respondents compare retailer's prices to their online competitors, while 63% use their phones to check prices at other local stores.  

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.