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Hershey CEO appointed to president’s council on U.S. –Africa trade
J.P. Bilbrey, CEO of Hershey, has been appointed by the U.S. Secretary of Commerce to President Obama’s newly-established Advisory Council on Doing Business in Africa (PAC-DBIA).
Bilbrey will be one of the 15 private sector leaders providing guidance to the president on strengthening partnerships with African nations to leverage the opportunities for U.S. companies committed to supporting the continent for the long term.
The private-sector council will focus on strengthening the U.S.’ commercial relationships with African nations.
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Tech Guest Viewpoint: Personalizing Customer Interactions
By John M. Pierre, Linguastat The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale. Consumers expect a similar personalized experience regardless of channel, from the marketing offers they receive to the products that appear in search results.

