Sales & Marketing

By: David Kidd,  Peak 10
 
Data privacy and security remain top concerns for retailers. There is good reason for that.  The Target breach compromised approximately 70 million records. The Home Depot breach potentially impacted another 60 million consumers. As I write this article, reports are being made public about a breach involving the office supply retailer Staples. We can no longer deny that cybercrime is a real and growing threat to the retail sector.

KANSAS CITY, Mo. — Starting this month, social media users and others can send each other beers, cocktails and food items as gifts via a growing number of gift card options and features from Applebee’s Neighborhood Grill & Bar.  The chain has re-designed its gift card experience for both senders and receivers of gift cards that are redeemable at nearly 2,000 Applebee’s locations across the country.

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.

Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.

Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.

In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.

New York - More than two-thirds (69%) of 276 finance industry executives expect 2014 Black Friday sales figures to grow at least 2% from their 2013 levels, with more than one-third (37%) expecting growth of 4% or more. Similarly, almost three-quarters of respondents to a survey from global brokerage firm Convergex (71%) say they expect total holiday season sales numbers to grow at least 2%, with 39% of respondents predicting a gain of 4% or more.

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.  

Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.

Apex, N.C. - TechPay Mobile Payment Systems has launched the SwiftPay mobile payment system. SwiftPay requires no new hardware for the merchant to install, it integrates directly into the retailer’s existing system.